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The effects of discount location and frame on consumers' price estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10003892372
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Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika; Walters, Rockney G.; MacKenzie, … - In: Journal of retailing 83 (2007) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun; Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
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Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Consumer reactance to promotional favors
Bertini, Marco; Aydinli, Aylin - In: Journal of retailing 96 (2020) 4, pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10015065152