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When do relationships pay off for small retailers? : exploring targets and contexts to understand the value of relationship marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-501
Persistent link: https://www.econbiz.de/10003930108
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Looking back to move forward : a review of the evolution of research in international marketing channels
Hoppner, Jessica J.; Griffith, David A. - In: Journal of retailing 91 (2015) 4, pp. 610-626
Persistent link: https://www.econbiz.de/10011422443
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The performance implications of entrepreneurial proclivity: A dynamic capabilties approach
Griffith, David A.; Noble, Stephanie M.; Chen, Qimei - In: Journal of retailing 82 (2006) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10006604772
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Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives
Noble, Stephanie M.; Griffith, David A.; Adjei, Mavis T. - In: Journal of retailing 82 (2006) 3, pp. 177-188
Persistent link: https://www.econbiz.de/10007279926
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When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-502
Persistent link: https://www.econbiz.de/10008889563