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Journal of retailing
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When beauty backfires : the effects of server attractiveness on consumer taste perceptions
Lin, Lily
;
Hoegg, JoAndrea
;
Aquino, Karl
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011930796
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2
Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, JoAndrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10010153018
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