Narrow search
Showing 1 - 3 of 3
Cover Image
More than aesthetic : visual boundaries and perceived variety
Wen, Na; Lurie, Nicholas H. - In: Journal of retailing 95 (2019) 3, pp. 86-98
Persistent link: https://www.econbiz.de/10012130011
Cover Image
The case for compatibility : product attitudes and purchase intentions for upper versus lowercase brand names
Wen, Na; Lurie, Nicholas H. - In: Journal of retailing 94 (2018) 4, pp. 393-407
Persistent link: https://www.econbiz.de/10011958221
Cover Image
Price-matching guarantees as signals of low store prices: survey and experimental evidence
Srivastava, Joydeep; Lurie, Nicholas H. - In: Journal of retailing 80 (2004) 2, pp. 117-128
Persistent link: https://www.econbiz.de/10006609651