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On "brand" : whether a semioti...
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Consumer behaviour
303
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303
Einzelhandel
145
Retail trade
145
Beziehungsmarketing
73
Relationship marketing
73
Brand management
51
Markenführung
51
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50
Online-Handel
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35
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35
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Store design
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Grewal, Dhruv
14
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9
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Blut, Markus
5
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4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
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3
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Ma, Yu
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Noble, Stephanie M.
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Popkowski Leszczyc, Peter T. L.
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Reynolds, Kristy E.
3
Rudolph, Thomas
3
Seetharaman, Seethu
3
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Journal of retailing
Journal of business research : JBR
2,520
Journal of retailing and consumer services
2,004
SpringerLink / Bücher
1,070
European Journal of Marketing
975
International journal of consumer studies
784
International journal of hospitality management
778
Psychology & marketing
721
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
European journal of marketing : EJM
571
NBER working paper series
569
Industrial marketing management : the international journal for industrial and high-tech firms
533
Journal of marketing management : MM
525
The journal of product & brand management
502
Journal of Consumer Marketing
497
Journal of marketing research : JMR
483
Working paper / National Bureau of Economic Research, Inc.
477
Journal of the Academy of Marketing Science
471
Journal of marketing
470
Management science : journal of the Institute for Operations Research and the Management Sciences
465
Marketing Intelligence & Planning
450
Asia Pacific journal of marketing and logistics
444
Journal of strategic marketing
431
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
426
NBER Working Paper
415
Journal of marketing communications
393
Journal of Product & Brand Management
387
Marketing intelligence & planning
378
Journal of travel and tourism marketing
366
Marketing letters : a journal of research in marketing
363
Tourism management : research, policies, practice
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Europäische Hochschulschriften / 5
344
Cogent business & management
339
Journal of international consumer marketing
336
Springer eBook Collection
326
Journal of business ethics : JOBE
323
Journal of fashion marketing and management
322
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ECONIS (ZBW)
352
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352
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1
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
4
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
5
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
6
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
8
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
9
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
10
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
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