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Journal of retailing
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
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Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
2
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian T.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-462
Persistent link: https://www.econbiz.de/10009806298
Saved in:
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