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Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram; Breugelmans, Els; Gedenk, Karen; Rolef, … - In: Journal of retailing 94 (2018) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
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The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback
Gedenk, Karen; Neslin, Scott A. - In: Journal of retailing 75 (1999) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10006625545
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Executive Summaries - The Impact of Price Thresholds on Profit Contribution - Should Retailers Set 9-Ending Prices?
Gedenk, Karen; Sattler, Henrik - In: Journal of retailing 75 (1999) 1, pp. 33-58
Persistent link: https://www.econbiz.de/10006626897