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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
140
Retail trade
140
Beziehungsmarketing
69
Relationship marketing
69
Brand management
51
Markenführung
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Online retailing
51
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21
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3
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Rudolph, Thomas
3
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Journal of retailing
Journal of business research : JBR
2,434
Journal of retailing and consumer services
1,996
International journal of consumer studies
779
International journal of hospitality management
779
SpringerLink / Bücher
776
Psychology & marketing
729
The journal of brand management : an international journal
703
NBER working paper series
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
623
Working paper / National Bureau of Economic Research, Inc.
553
The journal of product & brand management
512
European Journal of Marketing
494
NBER Working Paper
489
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Journal of marketing research : JMR
469
European journal of marketing : EJM
445
Asia Pacific journal of marketing and logistics
432
Journal of Consumer Marketing
426
The journal of product innovation management : an international publication of the Product Development & Management Association
419
Tourism management : research, policies, practice
416
Journal of Product & Brand Management
413
Journal of marketing
409
Journal of travel and tourism marketing
396
Journal of marketing management : MM
394
Technological forecasting & social change : an international journal
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
380
Industrial marketing management : the international journal for industrial and high-tech firms
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Journal of the Academy of Marketing Science
356
Marketing letters : a journal of research in marketing
341
Journal of marketing communications
339
Journal of fashion marketing and management
338
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
Journal of international consumer marketing
334
Cogent business & management
331
International journal of production research
318
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
310
Marketing intelligence & planning
309
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ECONIS (ZBW)
344
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1
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344
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1
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
2
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor
perception
and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
3
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
4
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
5
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
6
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
7
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
8
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
9
Uppercase premium effect : the role of
brand
letter case in
brand
premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
10
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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