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The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L. - In: Journal of retailing 63 (1987) 3, pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
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Product form bundling : implications for marketing digital products
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian Thomas - In: Journal of retailing 84 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
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Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre - In: Journal of retailing 84 (2008) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
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Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus
Arnold, Mark J.; Reynolds, Kristy E. - In: Journal of retailing 85 (2009) 3, pp. 308-320
Persistent link: https://www.econbiz.de/10003892364
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The influence of tactile input on evaluation of retail product offerings
Grohmann, Bianca; Spangenberg, Eric R.; Sprott, David E. - In: Journal of retailing 83 (2007) 2, pp. 237-245
Persistent link: https://www.econbiz.de/10003452394
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Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of retailing 86 (2010) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
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The dilemma of pull and push-price promotions
Martín Herrán, Guiomar; Sigué, Simon Pierre; … - In: Journal of retailing 86 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
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Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.; Raut, Sumit; Swami, Sanjeev - In: Journal of retailing 86 (2010) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
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Multiple unit price promotions and their effects on quantity purchase intentions
Manning, Kenneth C.; Sprott, David E. - In: Journal of retailing 83 (2007) 4, pp. 411-421
Persistent link: https://www.econbiz.de/10003598470
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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen - In: Journal of retailing 83 (2007) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10003517343