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Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
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Online and offline retailing : what we know and directions for future research
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 98 (2022) 1, pp. 152-177
Persistent link: https://www.econbiz.de/10013207546
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 99 (2023) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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Retailer pricing and competitive effects
Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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Retail store formats, competition and shopper behavior : a systematic review
Bonfrer, Andre; Chintagunta, Pradeep K.; Dhar, Sanjay - In: Journal of retailing 98 (2022) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10013207542
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Investigating Retailer Product Category Pricing From Household Scanner Panel Data
Vilcassim, Naufel J.; Chintagunta, Pradeep K. - In: Journal of retailing 71 (1995) 2, pp. 103-128
Persistent link: https://www.econbiz.de/10006635617
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Retailer Pricing and Competitive Effects
Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10008232102
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Retailer Pricing and Competitive Effects
Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10008889586