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Private label vendor selection in a supply chain : quality and clientele effects
Kumar, Nanda; Radhakrishnan, Suresh; Rao, Ram C. - In: Journal of retailing 86 (2010) 2, pp. 148-158
Persistent link: https://www.econbiz.de/10003988222
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Price awareness and consumers' use of deals in brand choice
Murthi, B. P. S.; Rao, Ram C. - In: Journal of retailing 88 (2012) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10009513168
Cover Image
Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects
Kumar, Nanda; Radhakrishnan, Suresh; Rao, Ram C. - In: Journal of retailing 86 (2010) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10008424891
Cover Image
Price Awareness and Consumers’ Use of Deals in Brand Choice
Murthi, B.P.S.; Rao, Ram C. - In: Journal of retailing 88 (2012) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10009830510