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Gerstner, Eitan
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Consumer, Money Back Guarantees in Retailing Matching Products to
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Journal of retailing
Marketing Science
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
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Production and operations management : an international journal of the Production and Operations Management Society
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IIE transactions / Institute of Industrial Engineers, Norcross, Ga : industrial engineering and development
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Channel strategies and marketing mix in a connected world
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Consumer, Money Back Guarantees in Retailing Matching …
- In:
Journal of retailing
71
(
1995
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006634135
Saved in:
2
Offering low price guarantees to improve customer retention
Mcwilliams, Bruce
;
Gerstner, Eitan
- In:
Journal of retailing
82
(
2006
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10007259593
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