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Using lexical semantic analysis to derive online brand positions : an application to retail marketing research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10003870583
Cover Image
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10008259748
Cover Image
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10008889578