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~isPartOf:"Journal of retailing and consumer services"
~person:"Adam, Nawal Abdalla"
~person:"Bambauer-Sachse, Silke"
~subject:"Social web"
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Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
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2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
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