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~isPartOf:"Journal of retailing and consumer services"
~person:"Bala, Pradip Kumar"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Brand awareness
1
Brand equity
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsqualität
1
E-Learning
1
E-commerce
1
E-learning
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Electronic Commerce
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Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Online retailing
1
Online reviews and ratings
1
Online-Handel
1
Purchase intention
1
Service quality
1
e-learning services
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Bala, Pradip Kumar
Chakraborty, Shibashish
1
Dasgupta, Shilpee A.
1
Ray, Arghya
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Rybaczewska, Maria
1
Sparks, Leigh
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Sreejesh, S.
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Sułkowski, Łukasz
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Journal of retailing and consumer services
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Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
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