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The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris; Hamin, Hamin; Chong, Amy - In: Journal of retailing and consumer services 23 (2015), pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
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Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cros...
Baumann, Chris; Hamin, Hamin - In: Journal of retailing and consumer services 21 (2014) 4, pp. 492-501
Persistent link: https://www.econbiz.de/10010388548
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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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Thank you for the music - or not? The effects of in-store music in service settings
Michel, Anne; Baumann, Chris; Gayer, Leonie - In: Journal of retailing and consumer services 36 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011697856