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~isPartOf:"Journal of retailing and consumer services"
~person:"Huang, Zongsheng"
~subject:"Innovation adoption"
~subject:"Markenführung"
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Innovation adoption
Markenführung
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Einzelhandel
2
Handelsmarke
2
Markenartikel
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Retail trade
2
Store brand
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Agency selling
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Beziehungsmarketing
1
Brand image
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Cooperative promotion
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Customer return
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Dynamic promotion
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Einzelhandelspreis
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Experiment
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Game theory
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Garantie
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Markenimage
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Marketing management
1
Marketingmanagement
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Money-back guarantee
1
Preismanagement
1
Pricing
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Pricing strategy
1
Promotion reference effect
1
Relationship marketing
1
Reselling
1
Retail price
1
Sales promotion
1
Selling
1
Spieltheorie
1
Stackelberg differential game
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Stackelberg game
1
Strategic consumer
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Theorie
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Theory
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Huang, Zongsheng
Park, Jungkun
8
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Dhir, Amandeep
4
Jebarajakirthy, Charles
4
Mortimer, Gary
4
Prentice, Catherine
4
Alalwan, Ali Abdallah
3
Algharabat, Raed
3
Baumann, Chris
3
Dawes, John
3
Dwivedi, Yogesh Kumar
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Fazal-e-Hasan, Syed
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Groß, Michael
3
Hollebeek, Linda D.
3
Hong, EunPyo
3
Hyun, Hyowon
3
Islam, Jamid Ul
3
Kaur, Puneet
3
Kumar, Vikas
3
Lombart, Cindy
3
Park, Hyejune
3
Rana, Nripendra P.
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Talwar, Shalini
3
Anesbury, Zachary
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Azeem, Muhammad Masood
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Baabdullah, Abdullah Mohammed
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Baier, Daniel
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Behzad Foroughi
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Burt, Steven
2
Cacho-Elizondo, Silvia
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Carlson, Jamie
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Casidy, Riza
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Chakrabarti, Somnath
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Cheung, Man Lai
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Diallo, Mbaye Fall
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
2
Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Huang, Zongsheng
;
Bai, Peijie
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
Saved in:
3
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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