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How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit; Jebarajakirthy, Charles; Ashaduzzaman, Md - In: Journal of retailing and consumer services 52 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556