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~isPartOf:"Journal of retailing and consumer services"
~person:"Kumar, Jitender"
~subject:"Social web"
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Brand morphing across Wal-Mart...
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Kumar, Jitender
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Carlson, Jamie
2
Cheung, Man Lai
2
Kumar, Vikas
2
Leung, Wilson Ka-shing
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Lim, Heejin
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Mehrotra, Ankit
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Park, Hyejune
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Vishnoi, Sushant Kumar
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Journal of retailing and consumer services
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1
Journal of strategic marketing
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ECONIS (ZBW)
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Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
2
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
3
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
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