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~isPartOf:"Journal of retailing and consumer services"
~person:"Ma, Baolong"
~person:"Zhang, Yongjun"
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Journal of retailing and consumer services
European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of market research : JMRS ; the journal of the Market Research Society
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The unexpected effect of frugality on green purchase intention
Wang, Hong
;
Ma, Baolong
;
Bai, Rubing
;
Zhang, Lin
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012433850
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