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Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian; Japutra, Arnold; Ekinci, Yuksel - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
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Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold; Molinillo, Sebastian; Wang, Shasha - In: Journal of retailing and consumer services 44 (2018), pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
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The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169647
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The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian; Navarro García, Antonio; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
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Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold; Utami, Ami Fitri; Molinillo, Sebastian; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434226