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~isPartOf:"Journal of retailing and consumer services"
~subject:"Retail"
~subject:"Social web"
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Brand morphing across Wal-Mart...
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Retail
Social web
Consumer behaviour
717
Konsumentenverhalten
717
Einzelhandel
666
Retail trade
666
Brand management
286
Markenführung
286
Beziehungsmarketing
258
Relationship marketing
258
Brand image
243
Markenimage
243
Online retailing
152
Online-Handel
152
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117
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Mortimer, Gary
5
Kumar, Jitender
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Becker, Jörg
2
Carlson, Jamie
2
Cheung, Man Lai
2
Fazal-e-Hasan, Syed
2
Grimmer, Louise
2
Hänninen, Mikko
2
Kumar, Vikas
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Park, Hyejune
2
Rahman, Mohammad M.
2
Rana, Nripendra P.
2
Strebel, Judi
2
Voola, Ranjit
2
Vázquez Casielles, Rodolfo
2
Weeks, Clinton S.
2
Zhang, Mingli
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agrawal, Shiv Ratan
1
Aksoy, Nilsah Cavdar
1
Anaya-Sánchez, Rafael
1
Anderson, Kelley C.
1
Anderson, Sidney T.
1
Andreassen, Tor W.
1
Arizal N
1
Attar, Razaz Waheeb
1
Attri, Rekha
1
Aversa, Joseph
1
Azam, Muhammad
1
Azeem, Muhammad Masood
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Bahng, Young Jin
1
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1
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Journal of retailing and consumer services
Journal of business research : JBR
126
The journal of brand management : an international journal
63
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
24
Journal of marketing management : MM
23
International journal of advertising : the review of marketing communications
21
Tourism management : research, policies, practice
20
Business horizons
19
International journal of retail & distribution management
19
Journal of fashion marketing and management
19
Marketing intelligence & planning
19
International journal of retail and distribution management
18
Journal of internet commerce
18
Journal of marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
SpringerLink / Bücher
17
International journal of electronic marketing and retailing : IJEMR
16
Psychology & marketing
16
Technological forecasting & social change : an international journal
16
Cogent business & management
15
Asia Pacific journal of marketing and logistics
14
Journal of strategic marketing
14
Springer eBook Collection
14
The journal of services marketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of the Academy of Marketing Science
13
Journal of promotion management : JPM
12
Tourism management perspectives : TMP
12
European journal of marketing : EJM
11
Journal of advertising research
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of retailing
11
European Sport management quarterly : ESMQ
10
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ECONIS (ZBW)
128
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1
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
2
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
3
Conceptualizing the brand in social media community : the five sources model
Davis, Robert
;
Piven, Inna
;
Breazeale, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
Saved in:
4
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
5
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
6
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
7
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
8
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
9
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
10
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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