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~isPartOf:"Journal of retailing and consumer services"
~subject:"Social web"
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Social web
Consumer behaviour
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717
Einzelhandel
666
Retail trade
666
Brand management
286
Markenführung
286
Beziehungsmarketing
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Kumar, Jitender
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Carlson, Jamie
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Kumar, Vikas
2
Leung, Wilson Ka-shing
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Arizal N
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Journal of retailing and consumer services
Journal of business research : JBR
115
The journal of brand management : an international journal
60
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
24
Journal of marketing management : MM
23
International journal of advertising : the review of marketing communications
20
Tourism management : research, policies, practice
20
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of marketing
17
SpringerLink / Bücher
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Psychology & marketing
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
15
Technological forecasting & social change : an international journal
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of promotion management : JPM
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of the Academy of Marketing Science
11
Tourism management perspectives : TMP
11
European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of consumer studies
10
Journal of electronic commerce research : JECR
10
Journal of global marketing
10
Journal of strategic marketing
10
Qualitative market research : an international journal
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
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ECONIS (ZBW)
76
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1
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
2
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
3
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
4
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
5
Bridging the online offline gap : assessing the impact of brands' social network content quality on brand awareness and purchase intention
Dabbous, Amal
;
Barakat, Karine Aoun
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171817
Saved in:
6
The role of involvement : investigating the effect of brand's social media pages on consumer purchase intention
McClure, Clair
;
Seock, Yoo-Kyoung
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171949
Saved in:
7
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
8
Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
Saved in:
9
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
10
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
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