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~isPartOf:"Journal of retailing and consumer services"
~subject:"Werbung"
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Werbung
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
473
Retail trade
473
Beziehungsmarketing
463
Relationship marketing
463
Online retailing
338
Online-Handel
338
Customer satisfaction
323
Kundenzufriedenheit
323
Brand management
264
Markenführung
264
Dienstleistungsqualität
234
Service quality
234
Brand image
229
Markenimage
229
Social Web
171
Social web
171
Brand
167
Markenartikel
164
E-commerce
160
Electronic Commerce
159
Internet marketing
146
Online-Marketing
146
Emotion
125
Confidence
106
Vertrauen
106
Food retailing
103
Lebensmitteleinzelhandel
103
Viral marketing
102
Virales Marketing
102
Distribution channel
80
Vertriebsweg
80
Fashion
78
Innovation adoption
78
Luxury goods
78
Luxusgüter
78
Mode
78
Innovationsakzeptanz
77
USA
73
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38
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Thaichon, Park
4
Septianto, Felix
3
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martínez-López, Francisco J.
2
Quach, Sara
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Alryalat, Mohammad Abdallah Ali
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Boujena, Othman
1
Byun, Kate Jeonghee
1
Catwright, Joanna
1
Chaouali, Walid
1
Chen, Bo
1
Chen, Shuang
1
Cheng, Junjun
1
Chicheportiche, Laëtitia
1
Chiew, Tung Moi
1
Cho, Minhee
1
Chung, Te-Lin Doreen
1
Das, Manoj
1
Doong, Her-Sen
1
Driver, Nicholas
1
Dwivedi, Yogesh Kumar
1
El Moujahid, Othmane
1
Fiore, Ann Marie
1
Frethey-Bentham, Catherine
1
Gao, Esther
1
Ghobadi, Somayeh Najafi
1
Han, Nah Ray
1
Hartley, Nicole
1
He, Bo
1
Heinzle, Priska
1
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Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
102
Journal of marketing communications
97
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Young consumers : insight and ideas for responsible marketers
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
European journal of marketing
13
European journal of operational research : EJOR
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
38
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1
The role of interactivity from Instagram advertisements in shaping young female
fashion
consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
2
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Interplays between manufacturer advertising and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being,
brand
engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Investigating the impact of
brand
vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Optimal generic and
brand
advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
Saved in:
9
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
10
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
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