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Joint service, pricing and advertising strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui; He, Yong; Gu, Ran - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
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Channel strategies for dual-channel firms to counter strategic consumers
He, Peng; He, Yong; Zhou, Li - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240301