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~isPartOf:"Journal of retailing and consumer services"
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Indo-Thai FTA : Indian CTV/CPT...
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Consumer behaviour
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Anchoring and adjustment
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Discounting
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Diskontierung
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Einzelhandel
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Gastronomie
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Just-Below discounts
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Low-cost strategy
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Rabatt
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Restaurant industry
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Retail assortment
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Retail trade
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Sales promotion
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Social discount rate
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Sortiment
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Soziale Diskontrate
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Tensile Price Claims
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assortment size
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choice overload
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free-gifts
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menu of promotions
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retail promotions
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Journal of retailing and consumer services
Working paper / Indian Institute of Management, Ahmedabad
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IIMA Working Papers
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Journal of Indian business research
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Journal of Indian Business Research
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Global business review
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International journal of Indian culture and business management
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European Journal of Marketing
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International journal of retail & distribution management
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Journal of Advances in Management Research
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Journal of Consumer Marketing
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Journal of International Business Studies
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MIT sloan management review
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World review of entrepreneurship, management and sustainable development
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Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
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European journal of marketing : EJM
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Finance research letters
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Indira Gandhi Institute of Development Research, Mumbai Working Papers
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International Journal of Retail & Distribution Management
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
2
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
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