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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
1,929
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Einzelhandel
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Park, Jungkun
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Paul, Justin
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Thaichon, Park
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Pantano, Eleonora
12
Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
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Kaur, Puneet
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Klaus, Philipp
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Mortimer, Gary
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Otterbring, Tobias
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Talwar, Shalini
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Söderlund, Magnus
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6
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Journal of economic psychology : research in economic psychology and behavioral economics
327
Marketing intelligence & planning
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Journal of business ethics : JOBE
315
Cogent business & management
313
Journal of consumer behaviour : an international research review
299
International journal of retail & distribution management
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ECONIS (ZBW)
1,958
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1
Storytelling, the scale of persuasion and retention : a
neuromarketing
approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman
;
Ulrich, Isabelle
;
Piris, Yolande
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
Saved in:
4
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
5
Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
Saved in:
6
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
7
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
8
Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Huddleston, Patricia T.
;
Behe, Bridget K.
;
Driesener, Carl
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 85-93
Persistent link: https://www.econbiz.de/10011883164
Saved in:
9
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
10
Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
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