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~isPartOf:"Journal of retailing and consumer services"
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Brand management
286
Markenführung
286
Consumer behaviour
285
Konsumentenverhalten
285
Brand image
170
Markenimage
170
Brand
167
Markenartikel
164
Beziehungsmarketing
114
Relationship marketing
114
Einzelhandel
77
Retail trade
77
Social Web
55
Social web
55
Customer satisfaction
44
Kundenzufriedenheit
44
Internet marketing
42
Online-Marketing
42
Handelsmarke
40
Store brand
40
Luxury goods
32
Luxusgüter
32
Brand loyalty
29
Markentreue
26
Dienstleistungsqualität
25
Service quality
25
Fashion
23
Mode
23
Marketing management
21
Marketingmanagement
21
Confidence
20
Hotel industry
20
Hotellerie
20
Online retailing
20
Online-Handel
20
Vertrauen
20
Advertising effects
19
Werbewirkung
19
Social media
18
Preismanagement
17
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English
330
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Lombart, Cindy
4
Baumann, Chris
3
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Louis, Didier
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Trinh, Giang
3
Abdelmoety, Ziad Hassan
2
Agag, Gomaa
2
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Alamoudi, Hawazen O.
2
Algharabat, Raed
2
Alharthi, Majed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Clark, Ronald A.
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Duan, Yongrui
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
International journal of hospitality management
964
Journal of business research : JBR
687
The journal of brand management : an international journal
623
The journal of product & brand management
392
International journal of contemporary hospitality management
366
SpringerLink / Bücher
343
Tourism management : research, policies, practice
323
Journal of hospitality marketing & management
222
Tourism economics : the business and finance of tourism and recreation
172
European journal of marketing : EJM
159
Journal of travel and tourism marketing
156
Psychology & marketing
148
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
140
Journal of Product & Brand Management
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Tourism management perspectives : TMP
117
Industrial marketing management : the international journal for industrial and high-tech firms
116
Asia Pacific journal of marketing and logistics
114
Journal of marketing research : JMR
114
The service industries journal
114
Journal of strategic marketing
113
Journal of advertising research
109
Journal of marketing management : MM
109
Journal of marketing
108
Journal of marketing communications
108
Marketing intelligence & planning
106
Strategic Direction
101
Springer eBook Collection
98
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
95
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
88
Journal of revenue and pricing management
85
The Trademark reporter
82
Marketing letters : a journal of research in marketing
80
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Research
74
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ECONIS (ZBW)
330
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1
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330
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1
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
2
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
3
Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
Saved in:
4
The impact of hotel attributes, well-being perception, and attitudes on
brand
loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
5
Exploring hotel
brand
attachment : the mediating role of sentimental value
Liu, Yan
;
Kou, Yan
;
Guan, Zhenzhong
;
Hu, JiaJing
;
Pu, Bo
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269079
Saved in:
6
Does justice affect
brand
advocacy? : online
brand
advocacy behaviors as a response to hotel customers' justice perceptions
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303156
Saved in:
7
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
8
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin
;
Carter, Stephen
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
Saved in:
9
A higher-order model of consumer
brand
engagement and its impact on loyalty intentions
Dwivedi, Abhishek
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
Saved in:
10
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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