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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny; Han, Heesup; Ariza-Montes, Antonio - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
Kim, Dongyoup; Hyun, Hyowon; Park, Jungkun - In: Journal of retailing and consumer services 57 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012305875
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Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930