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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238356
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