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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien
;
Hair, Joseph F.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
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Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo
;
Hair, Joseph F.
;
Zambaldi, Felipe
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366383
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