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Understanding on-the-go consumption : identifying and quantifying its determinants
Benoit, Sabine; Schäfers, Tobias; Heider, Raphael - In: Journal of retailing and consumer services 31 (2016), pp. 32-42
Persistent link: https://www.econbiz.de/10011528499
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Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
Heider, Raphael; Moeller, Sabine - In: Journal of retailing and consumer services 19 (2012) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10009967383
Cover Image
Outlet patronage in on-the-go consumption : an analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
Heider, Raphael; Moeller, Sabine - In: Journal of retailing and consumer services 19 (2012) 3, pp. 313-324
Persistent link: https://www.econbiz.de/10009541308