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Food advertising targeting children in India : analysis and implications
Mehta, Ritu; Bharadwaj, Apoorva - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
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Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog; Kim, Boha; Park, Kikyoung - In: Journal of retailing and consumer services 73 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena - In: Journal of retailing and consumer services 75 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
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Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park - In: Journal of retailing and consumer services 34 (2017), pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
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The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris; Hamin, Hamin; Chong, Amy - In: Journal of retailing and consumer services 23 (2015), pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
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A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel; Lee, Hyunju - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
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The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
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Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665986