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Extending electronic portals with new services: exploring the usefulness of brand extension models
van Riel, Allard C.R.; Ouwersloot, Hans - In: Journal of retailing and consumer services 12 (2005) 4, pp. 245-254
Persistent link: https://www.econbiz.de/10005922606
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Consumer evaluations of store brands: effects of store image and product attributes
Semeijn, Janjaap; van Riel, Allard C.R.; Ambrosini, … - In: Journal of retailing and consumer services 11 (2004) 4, pp. 247
Persistent link: https://www.econbiz.de/10005927709