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Conceptualizing excessive fan consumption behavior
Davis, Robert; McGinnis, Lee Phillip - In: Journal of retailing and consumer services 28 (2016), pp. 252-262
Persistent link: https://www.econbiz.de/10011434180
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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Over-the-top (OTT) retailing in the post pandemic world : unveiling consumer drivers and barriers using a qualitative study
Agarwal, Reeti; Mehrotra, Ankit; Sharma, Veenu; Papa, … - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014373360
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Customer trust recovery : an alternative explanation
Bozic, Branko; Kuppelwieser, Volker - In: Journal of retailing and consumer services 49 (2019), pp. 208-218
Persistent link: https://www.econbiz.de/10012025959
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Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender; Katiyar, Gagan; Mehrotra, Ankit; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014462294