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A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel; Lee, Hyunju - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
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A green experience with eco-friendly cars : a young consumer electric vehicle rental behavioral model
Gulzari, Adeela; Wang, Yuchen; Prybutok, Victor - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169538
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Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiuling; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581904
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Influencing factors of customer loyalty in mobile payment : a consumption value perspective and the role of alternative attractiveness
Zhang, Qi; Shaizatulaqma Kamalul Ariffin; Richardson, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303125
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Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing
Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460829
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The investigation of green purchasing behavior in China : a conceptual model based on the theory of planned behavior and self-determination theory
Wang, Ying; Zhao, Jincan; Pan, Jialing - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462276