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~isPartOf:"Journal of retailing and consumer services"
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Advertising
62
Werbung
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
36
Werbewirkung
36
Internet marketing
18
Online-Marketing
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Septianto, Felix
6
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
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Pei, Zhi
2
Quach, Sara
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Shareef, Mahmud Akhter
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Sigué, Simon Pierre
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Adaji, Ifeoma
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Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
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Ariza-Montes, Antonio
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Journal of retailing and consumer services
MPRA Paper
295
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
CESifo Working Paper
206
Economics Papers from University Paris Dauphine
200
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
CESifo working papers
155
Journal of marketing communications
153
European Journal of Marketing
142
Journal of Consumer Marketing
136
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
CEPR Discussion Papers
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
NBER working paper series
92
NBER Working Papers
91
Working Papers / NET Institute
91
IZA Discussion Papers
87
Journal of promotion management : JPM
85
Young Consumers
83
Management science : journal of the Institute for Operations Research and the Management Sciences
81
International journal of industrial organization
79
CESifo Working Paper Series
75
Marketing Science
75
Journal of historical research in marketing
71
European journal of operational research : EJOR
70
Ilmenau Economics Discussion Papers
69
Discussion paper series / IZA
68
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
65
SpringerLink / Bücher
61
NET Institute Working Paper
60
International Marketing Review
59
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
57
TEMEP Discussion Papers
57
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
56
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ECONIS (ZBW)
62
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1
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
2
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
3
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
4
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
5
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
6
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
7
Hispanics and viral
advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
8
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
9
The relative impact of
advertising
and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
10
Managing
advertising
investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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