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Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
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The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding
Kuo, Ying-Feng; Lin, Cathy S.; Liu, Li-Te - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209518
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The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh; Pathak, Govind Swaroop - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
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Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen - In: Journal of retailing and consumer services 33 (2016), pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj; Kasilingam, Dharun Lingam; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
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Channels for search and purchase : does mobile Internet matter?
Singh, Sonika; Swait, Joffre - In: Journal of retailing and consumer services 39 (2017), pp. 123-134
Persistent link: https://www.econbiz.de/10011747740
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Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin; Duan, Yongrui; Liu, Wenxia - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
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Consumer perceptions of extended warranties
Maronick, Thomas J. - In: Journal of retailing and consumer services 14 (2007) 3, pp. 224-231
Persistent link: https://www.econbiz.de/10003458655
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Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-486
Persistent link: https://www.econbiz.de/10008696006