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An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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Complexity or simplicity? : designing product pictures for advertising in online marketplaces
Wu, Kewen; Vassileva, Julita; Zhao, Yuxiang; Noorian, Zeinab - In: Journal of retailing and consumer services 28 (2016), pp. 17-27
Persistent link: https://www.econbiz.de/10011433677
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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed; Main, Kelley J. - In: Journal of retailing and consumer services 47 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
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The Diogenes Effect in retail buyer information processing
Prince, Melvin; Kwak, Lynn; Priporas, Constantinos Vasilios - In: Journal of retailing and consumer services 49 (2019), pp. 164-172
Persistent link: https://www.econbiz.de/10012025843
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Managing point of purchase advertising : effectiveness in terms of recall and recognition
Reinares-Lara, Pedro; Martín-Santana, Josefa D. - In: Journal of retailing and consumer services 49 (2019), pp. 289-296
Persistent link: https://www.econbiz.de/10012025980
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Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla - In: Journal of retailing and consumer services 32 (2016), pp. 39-45
Persistent link: https://www.econbiz.de/10011556608