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Schema-ing with color and temperature : the effects of color-temperature congruity and the role of non-temperature associations
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238334
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Liar, liar, my size is higher : how retailer context influences labeled size believability and consumer responses to vanity sizing
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 34 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011629050
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Overcoming information overload in retail environments : imagination and sales promotion in a wine context
Ketron, Seth; Spears, Nancy; Dai, Bo - In: Journal of retailing and consumer services 33 (2016), pp. 23-32
Persistent link: https://www.econbiz.de/10011598538
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Sounds like a heuristic! : investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 51 (2019), pp. 285-292
Persistent link: https://www.econbiz.de/10012115138
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Sound-symbolic signaling of online retailer sizes : the moderating effect of shopping goals
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430619