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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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Perceived service innovativeness, consumer trait innovativeness and patronage intention
Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Journal of retailing and consumer services 16 (2009) 2, pp. 155-162
Persistent link: https://www.econbiz.de/10003837518
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Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin; Pan, Yue - In: Journal of retailing and consumer services 16 (2009) 5, pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
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Consumer acceptance of a revolutionary technology-driven product : the role of adoption in the industrial design development
Park, Jungkun; Gunn, Frances; Lee, YoungHee; Shim, Scott - In: Journal of retailing and consumer services 26 (2015), pp. 115-124
Persistent link: https://www.econbiz.de/10011348314
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Conceptualizing and measuring consumer perceptions of retailer innovativeness in Taiwan
Lin, Chen-yu - In: Journal of retailing and consumer services 24 (2015), pp. 33-41
Persistent link: https://www.econbiz.de/10010528616
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Key determinants of sustainable smartcard payment
Ziqi Liao; Shi, Xinping; Wong, Wing Keung - In: Journal of retailing and consumer services 21 (2014) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10010348755
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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From sustainability to customer loyalty : a case of full service hotels' guests
Chen, Rachel J. C. - In: Journal of retailing and consumer services 22 (2015), pp. 261-265
Persistent link: https://www.econbiz.de/10010469035