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Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of retailing and consumer services 13 (2006) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10007259886
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
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Consumers' attitudes and intentions toward Internet-enabled TV shopping
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of retailing and consumer services 34 (2017), pp. 278-286
Persistent link: https://www.econbiz.de/10011629325
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10010108817
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A classification of information-oriented PoS technology from customer perception
Röding, Tobias; Steinmann, Sascha; Wagner, Gerhard; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014235385