Narrow search
Showing 1 - 10 of 244
Cover Image
Impact of the link between individuals and their region on the customer-regional brand relationship
Charton-Vachet, Florence; Lombart, Cindy - In: Journal of retailing and consumer services 43 (2018), pp. 170-187
Persistent link: https://www.econbiz.de/10011883189
Cover Image
The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market
Kim, Mijeong; Kim, Sookhyun; Lee, Yuri - In: Journal of retailing and consumer services 17 (2010) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10003989690
Cover Image
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
Cover Image
The effects of brand credibility on customer loyalty
Sweeney, Jill; Swait, Joffre - In: Journal of retailing and consumer services 15 (2008) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10003699454
Cover Image
The relationship between store image and store brand equity : a conceptual framework and evidence from hypermarkets
Beristain, Jose Juan; Zorilla, Pilar - In: Journal of retailing and consumer services 18 (2011) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10009375615
Cover Image
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander; Schwertfeger, Marko; … - In: Journal of retailing and consumer services 18 (2011) 3, pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Cover Image
Retail brand equity : conceptualization and measurement
Jara, Magali; Cliquet, Gérard - In: Journal of retailing and consumer services 19 (2012) 1, pp. 140-149
Persistent link: https://www.econbiz.de/10009507880
Cover Image
Retail shopping lists : reassessment and new insights
Schmidt, Marcus - In: Journal of retailing and consumer services 19 (2012) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10009507907
Cover Image
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Cover Image
Antecedents of tourism destination reputation : the mediating role of familiarity
Marinao Artigas, Enrique; Vilches-Montero, Sonia; … - In: Journal of retailing and consumer services 26 (2015), pp. 147-152
Persistent link: https://www.econbiz.de/10011348310