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When are frugal consumers not frugal? : the influence of personal networks
Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 30 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011473120
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More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Baek, Eunsoo; Huang, Zhihong; Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502722
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Chewing increases consumers' thought-engagement during retail shopping
Lee, Seung Hwan Mark; Sergueeva, Ksenia - In: Journal of retailing and consumer services 35 (2017), pp. 127-132
Persistent link: https://www.econbiz.de/10011645142