Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a Unified Theory of Br...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Brand
1
Consumer brand engagement
1
Consumers' experiences
1
Einzelhandel
1
Expectancy theory
1
Handelsmarke
1
Markenartikel
1
Measurement
1
Messung
1
RBE dimensions
1
Retail trade
1
Retailer brand equity (RBE)
1
Retailer's strategy
1
Scale development
1
Store brand
1
Store branding
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hair, Joseph F.
2
Cliquet, Gérard
1
Lourenço, Carlos Eduardo
1
Ponchio, Mateus Canniatti
1
Troiville, Julien
1
Zambaldi, Felipe
1
Published in...
All
Journal of retailing and consumer services
Working Papers Series 1
29
Working Papers Series 2
21
Journal of business research : JBR
11
Journal of family business strategy
10
Long range planning : LRP ; international journal of strategic management
10
Journal of marketing theory and practice
7
Journal of Product & Brand Management
5
Journal of marketing education : JME
4
McGraw-Hill/Irwin series in marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
Journal of marketing theory and practice : JMTP
3
Journal of the Academy of Marketing Science
3
Business strategy and the environment
2
European Business Review
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Human resource development quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of agile systems and management : IJASM
2
International journal of business environment : IJBE
2
International journal of electronic customer relationship management : IJECRM
2
International journal of market research
2
International journal of project management : the journal of The International Project Management Association
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Project management journal
2
Psychology & marketing
2
The journal of product & brand management
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
Business horizons
1
Business research
1
Classroom Companion: Business
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European journal of management studies : EJMS
1
European journal of marketing
1
European management journal
1
Global business & economics review
1
Green finance : GF
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien
;
Hair, Joseph F.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
Saved in:
2
Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo
;
Hair, Joseph F.
;
Zambaldi, Felipe
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366383
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
