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Consumer perceived value and impulse buying behavior on mobile commerce : the moderating effect of social influence
Yang, Feng; Tang, Jing; Men, Jinqi; Zheng, Xiabing - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665854
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Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan; Mou, Jian; See-To, Eric; Kim, Jongki - In: Journal of retailing and consumer services 48 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
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Impact of sales promotion's benefits on perceived value : does product category moderate the results?
Sinha, Somesh Kumar; Verma, Priyanka - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132153
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The impact of live streamers' improvisational responses to unexpected events on their entrepreneurial performance
Wu, Daoyou; Guo, Kun; He, Qiuyan; Zhang, Ju - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014240289