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Review reader segmentation based on the heterogeneous impacts of review and reviewer attributes on review helpfulness : a study involving ZIP code data
Raoofpanah, Iman
;
Zamudio, César
;
Groening, Christopher
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253549
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