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Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
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Feed them facts : value perceptions and consumer use of sustainability-related product information
Meise, Jan Niklas; Rudolph, Thomas; Kenning, Peter; … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 510-519
Persistent link: https://www.econbiz.de/10010388543