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Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
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Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae; Lee, Hyun-Woo; Chiu, Weisheng - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
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Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Prakash C., Deep; Majumdar, Adrija - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian; Japutra, Arnold; Ekinci, Yuksel - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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Elements of destination brand equity and destination familiarity regarding travel intention
Chi, Hsin-Kuang; Huang, Kuo-Chung; Huan Minh Nguyen - In: Journal of retailing and consumer services 52 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364