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~isPartOf:"Journal of retailing and consumer services"
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Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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